brand concept
YELLOWS PLUS Brand Concept collection

Sophisticated Beauty of the Style

-Designed and Made in Japan-

<Relaxing Classic>
What is the ideal eyewear style?


In our company's long history, we have produced numerous different eyewear styles. Each new style has been studied and tested extensively and modified throughout the years to ensure comfort and functionality. The classic style is one such style that has been inherited and remains part of our collection at YELLOWS PLUS.
Its inevitable form and its fine appearance, contribute to the beauty of the style.

Our philosophy in designing products is to ensure that the traditional form of beauty while capturing the contemporaneity is passed to the next generation.
We believe that the eyewear that has timeless beauty can naturally go well with any kind of outfit and in any occasion. Needless to say, it can also match any type of skin color or face structure of wearers. A relaxing and simple classic style is our ideal form of the eyewear and is what we want to offer the wearers. This is why, even though classic style has been in the eyewear market for a long time, along with the apparel industry trend, we do not put too much emphasis on the retro, and classic taste in our products.

<Made in Japan quality>

YELLOWS PLUS Brand Concept collection


We are committed to producing our products in Japan.

We want to realize designer TOSHIAKI YAGAGISHI's subtle image as precisely as possible. Since eyewear is put on the most noticeable part on faces, a 1mm of the line thickness, or a 1 degree of surface angle change makes the impression completely different.
Therefore, it is essential that skillful craftsmen who have mastered the manufacturing technique in Fukui, (one of the world's major eyewear production districts of Japan), precisely adjust the detail to the image.

As a successor, it is also essential to develop new methods for coming generations. Adopting unprecedented materials and techniques is not always easy for us as our products are based on classic styles. Yet, thanks to the diligent craftsmen in the eyewear production center in Fukui, even if it is an unprecedented tough task, they welcome the challenge, and satisfy quality checks with high standards. Obviously one of the big reasons our product has a high reputation worldwide is simply because of its exquisite feel of class and quality.